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To do a good job of market segmentation, what should cotton textile enterprises do
Release date: [2024/12/23]  Read total of [42] times

"Textile market demand is more and more finely divided" "highly homogeneous competition can only rely on the" roll "price survival" "many cotton mills are considering using differential fiber spinning"...


In a recent interview, the reporter found that the yarn market in December fell again and again as the temperature, but fortunately, the tested cotton textile enterprises have long had a sense of cold. They actively seek change, change the track, and hope to break through the homogenous competition with differentiation. So, to do a good job of market segmentation, what should cotton textile enterprises do?


Make marketable products


"It is not so much that the market is not good, but that the textile market is being differentiated and divided into more and more professional and fine." "As market changes intensify, people are caught off guard, and some companies that cannot keep up with market demand naturally face an existential crisis." The feelings of Peng Fujian, deputy general manager of Jingyi Group, reveal some of the reasons for the continued "pain" of the current cotton textile enterprises.


Since the beginning of this year, the competition in the spinning market has become more and more fierce, and some enterprises can only survive by "fighting price" in the highly homogeneous competition, but it is still difficult to sustain, on the contrary, competitive enterprises do not fight a price war and still establish a stable market. In this regard, Peng Fujian believes that this has nothing to do with the size of the enterprise, the key lies in its own strength.


"To measure the strength of a spinning enterprise, mainly look at the variety, quality and efficiency." There are many large enterprises in the industry, such as Anhui Huamao, Weiqiao Textile, Wuxi cotton and other large enterprises are doing well in these aspects, which is not surprising. But there are many small factories that are doing very well in a down market because they have marketable products." This is particularly important when markets are cold, says Mr Peng.


Equipment suitability is important


To take a stable and differentiated development path, it is necessary to support advanced equipment. Choosing practical and applicable equipment is crucial for cotton spinning enterprises.


"Many cotton mills are now considering differential fiber spinning, including the development of protective and functional yarns in the field of industrial textiles. I remember that at last year's exhibition of industrial textiles and nonwovens, we found that several companies that originally did pure cotton spinning began to enter the industrial textile industry." Bi Chenfeng said.


In the face of the transformation needs of yarn enterprises, China's textile machinery enterprises actively carry out product research and development, and introduce equipment with strong flexibility and wider adaptability.


Bi Chenfeng said that carding is a key process of spinning, cotton spinning enterprises to transform to do differential fiber yarns, often encounter different fiber properties, carding process complex problems, traditional carding machine can not effectively carding. Therefore, Dongjia textile machinery according to customer pain points, continuous innovation, launched the FB70 differential fiber carding machine, and won market recognition. FB70 differential fiber carding machine is widely used in the carding of natural fibers such as wool, hemp, silk, velvet and high performance fibers such as aramong, carbon fiber, basalt fiber.


Global Group recently released the HTBG5 cylinder yarn intelligent flexible packaging line. Zhao Chuanfu, general manager of Sait Global Machinery (Qingdao) Co., LTD., said that automation equipment should comply with the development trend of spinning enterprises and adapt to small varieties and multi-batch production. HTBG5 tubular yarn intelligent flexible packaging line has the global fifth generation AI vision technology based on deep learning, which can realize multi-variety identification and control, tubular yarn defects and fluorescence detection.


"Domestic equipment is becoming more and more mature, so that we do differentiated yarn companies have more choice in equipment." Geng Jianbo, deputy general manager of Jiangsu Wuyu Xinghuazhiyu New Material Technology Co., LTD., introduced that the enterprise uses tencel, modal, cotton, hemp, silk, wool and new functional fibers to develop yarns, with a wide variety of varieties. Taking the packaging link as an example, the mature development of domestic yarn conveying and packaging system not only prevents the phenomenon of wrong support, but also meets the personalized functional needs of enterprises.


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